Corporate Social Responsibility at Bread Talk Essay

This research paper will discuss the basis of the open system, Corporate Social Responsibility practiced by BreadTalk, understanding of cultural differences and steps that could be taken to promote cross cultural awareness. Breadtalk Founded in 2000, BreadTalk have grown to become one of the top local brands and operates more than 330 bakery outlets, 31 food courts and 13 restaurants across Singapore, Asia and Middle East. BreadTalk have been consistently advocating the open systems loop efficiently, which allowed them to constantly create new products at least twice a year and maintaining their edge. This research paper will show an example of the open system in the continuous flow chart as shown below. Q1) Corporate Social†¦show more content†¦Every 30 cents for every special set sold was donated to ABLE, raising close to $50, 000 for the charity. All these CSR initiatives further reinforce media coverage, improves impression and reputation of BreadTalk. Studies showed (Greening and Turban, 2000), CSR increases the effectiveness of an organization and entices prospective employees to join. An organization’s social performance shows prospective employees a rough gauge on how it is like, working for them and what is expected of them. Applying this to the research case, by committing to more CSR initiatives, this in return attracts employees of same beliefs and values to BreadTalk which then increases organization commitment and improves organization behaviour. The strong emphasis on CSR in BreadTalk allows individuals to develop self-concept; it is an underlying force that motivates employee’s behaviour to align with BreadTalk’s values. This creates a multiplier effect, resulting employees to feel belonged and this increases the willingness to put in work effort. Applying the performance equation; with high level of similar attributes, increased willingness in work effort and high organizational support, this can be assumed that there is an increase in job performance. Thus, CSR influences and improves the self-belief of an individual and ultimately helps create a positive environment for employees to perform in. Q2) Cultural differences refers to the different beliefs,Show MoreRelatedCorporate Social Responsibility and The Peace Panda Program in China691 Words   |  3 PagesCorporate social responsibility (CSR) is defined as an initiative by companies to manage its business, positive image and reputation that reflects from its business on the society, such as the environment and its impact on the society. BreadTalk, with business expansions into China, had a program which practiced corporate social responsibility during the Sichuan Earthquake incident. It was undoubtedly one of China’s most devastating natural disasters. 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